One information system the whole business runs on
A custom information system is built around how your business actually works — customers, projects, stock, orders and reports in one place — instead of bending the business to fit off-the-shelf software. AB Sync scopes and builds such systems for small and mid-sized businesses in Israel, using AI and modern platforms, at prices that used to be reserved for large companies.
When do you need a custom system rather than more off-the-shelf software?
When the business runs on ten tools that do not talk to each other, when every employee keeps their own private spreadsheet, or when you pay for a big platform and use 20% of it — those are the signs. Off-the-shelf software is excellent when your process is standard; when it is not, you end up working for the software instead of it working for you.
A real case of ours: a company had paid tens of thousands of shekels for an information-management system that was never properly rolled out. Instead of adding more patches, we built them their own — project management, CRM, integration with Zoom, Gmail and Calendar, and a freelancer portal. One system the whole business converged around.
How is this now affordable for a small business?
Development that once cost ₪80,000–100,000 is built today — with AI tools and modern platforms — at a fraction of the cost and time. What has not changed: the need for proper scoping. Technology got cheaper, but a system built without understanding the business process will still be a bad system. That is why scoping is the heart of our work: learn the business, map the processes, then build.
We studied information systems academically — databases, architecture, security — so our systems are built right from the foundation: infrastructure you can extend, not patch upon patch.
What do you get at the end?
A system that works in the browser and on mobile, with role-based permissions, connected to the tools you already use (email, calendar, WhatsApp, your shop), with the reports that matter to you — and most importantly, a team that knows how to work with it. We support the rollout and stay after go-live, because a living system needs to evolve with the business.
Frequently asked questions
How much does a custom information system cost?
It depends on scope: a focused single-department system starts in the low tens of thousands of shekels; a company-wide system costs more. We always build in stages, so you get value long before the project ends. The diagnostic call gives you a structured estimate.
How long does it take to build?
A useful first stage typically goes live within a few weeks. A full system is built in stages over months — each stage working and producing value before the next begins.
What happens to our existing data?
We migrate it in — from overloaded spreadsheets and legacy systems alike. Part of the scoping is mapping existing data, de-duplicating and moving it across in an orderly way so nothing is lost.
What if you disappear? Are we stuck with an unmaintainable system?
The systems are built on established, documented platforms — not black magic only we understand. You get full access and documentation, and on the retainer track we maintain and extend — but nothing locks you in with us.
Want to see what could be improved in your business?
Let's book a short diagnostic call. You'll come away with a clear picture — even if it ends there. No commitment, no pressure.
Got it!
We'll be in touch soon. In the meantime — if you feel like it, tell us in one line what's occupying you most in the business right now.
My promise: you'll leave the call with 3 practical ideas for improvement — even if we never work together.
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